Loose Supply

Information

Sneakers & apparel

Loose Supply sells sneakers and apparel online, so the packaging and the photography are the shop. The identity was built around a single mark and one green, then carried through a shoot that treats every pair the same way.

Credits

Art direction, branding and photography
Achille Ernoult

Categories

Art direction, Branding, Photography

Overview

Art direction, identity and product photography for a sneakers and apparel shop. A mint green, an asterisk, and a way of shooting shoes that makes them look weightless.

Art direction, branding and photography — Achille Ernoult