What I took from all the workshops run alongside the brand and the people behind it: creating links was central. And they had this urge to transcend it a little, to really step up. That's the kind of link-making we tried to put into this identity, and it's the thread I kept pulling on, from the logo down to the icons.

Identity, e-commerce site and UI for a back-to-school box that ships school supplies straight to families. Brand system, packaging tape, illustrations and the whole shop, from product pages to checkout.

Identity, packaging and illustrations for a bagel and coffee shop. Cups, caps, business cards and a small cast of characters that live on every surface.

Identity and packaging for a modern, local and bright canteen. Bold type, a green van and bags that read from across the street.

Identity, merch and signage for a social place where people come to hang out. A soft mark, sticker sheets and a purple that shows up everywhere.

A compact identity system, decks and templates for 87 Capital, delivered in a few weeks.